makeup looks 15 Valentine's Day Makeup Looks You’ll Fall in Love With

February 01, 2022

The best romantic looks to rock for a big night out or a mellow evening in.

Valentines Day Makeup

Love is in the air again! Valentine’s Day is just around the corner and that means it’s time to start dreaming up new romantic makeup looks. Whether you’re going out on a date night with your valentine, watching a rom-com at home solo or making it a friends celebration, there are myriad, gorgeous makeup ideas to try. For instance, if you want to keep things subtle, you can get wrong with a classic no-makeup, makeup look. But if you’re looking to turn things up a notch, you can give graphic liners a go. Either way, both looks are bound to turn heads wherever you celebrate. 


Ready to begin brainstorming your glam? Here are 15 on-trend makeup ideas — from smokey eyes to glossy lips — to get you started. We guarantee you’ll fall head over heels for them — even long after February 14 has passed.


1. Moody Red Lips

Nothing screams Valentine’s Day more than moody red lips. Whether you’re keeping your look low-key or want to up the ante, this rich hue gives your pout a sultry and sexy look that couldn’t be more on-trend. 


Let your lips do the talking with the help of the L'Oréal Paris Colour Riche Reds Of Worth Satin Lipstick With Saturated Color. Available in six elegant shades, this satin lippie not only goes the distance but will also prevent your pout from smudging or feathering for a picture-perfect finish. Not to mention, it has an ultra-creamy formula that’s infused with argan oil and vitamin E for keeping your lips kissably soft all day. For even more vibrant and long-lasting results, pair the lipstick with lip liner, like the L'Oréal Paris Age Perfect Anti-Feathering Lip Liner - Smooth Application, in a similar shade 


2. Pastel Pink Eyes

If there is one thing we learned last year in terms of beauty, all things pastel are back and prettier than ever. Pink eyeshadow, in particular, will provide a playful yet sophisticated vibe that won’t go unnoticed. And if you want to pull out all the stops this Valentine’s Day, this color is sure to take you there. Paint your lids with the L'Oréal Paris Colour Riche Monos Eyeshadow in Mademoiselle Pink to make a lasting impression. 


3. Heart-Eye Makeup

We’re all heart-eye emoji over, well, heart-eye makeup this Valentine’s Day. If you ask us, there couldn’t be a more perfect occasion to adorn your eyes with hearts. Create a pretty pink eyeshadow look of your choosing, then scatter hearts at the corner of your eyes, so they flow outward. Use the L'Oréal Paris Colour Riche Lip Liner in pink and red to draw on your hearts or grab a pack of stickers and quickly reinvent your look.


4. Glossy Lips

Gen Z has spoken, and glossy lips are back on trend. No matter the occasion, a glossy look will never steer you wrong. Not only is it classy and timeless, but it can be worn from day to night, too. Just one swipe of the right lip gloss will enhance the shape of your lips and call attention to your pout. For anyone dreading the way hair sticks to lip gloss like a magnet, grab the L’Oréal Paris Infallible 8 HR Gloss or L'Oréal Paris Glow Paradise Lip Balm-in-Gloss Pomegranate Extract. Both have hydrating formulas that work wonders to keep your lips soft and smooth — not sticky — for a polished finish. 


5. Glittery Eyes

From subtle shimmers to brilliant metallics, glittery eyes is another makeup trend we can’t get enough of. Perfect for special occasions (and let’s face it, Valentine’s Day is one!), glitzy shadows always add a lustrous touch to your glam. It definitely throws us back to frosty eyeshadow times in the early aughts, but still manages to come off effortless and eye-catching. 


Use the L’Oréal Paris Brilliant Eyes Shimmer Liquid Eyeshadow Makeup to try the trend. Its liquid formula is extremely blendable and transfer-proof, meaning no having to deal with annoying fall-out all day. For a shimmery powder option, try the L'Oréal Paris Infallible 24 HR Eye Shadow.


6. Voluminous Lashes

One of the easiest ways to upgrade your makeup look for Valentine’s Day is to focus on your lashes. Voluminous lashes add an extra touch of glam to your look with little effort on your part. Shimmy a few coats of the L'Oréal Paris Voluminous Noir Balm Washable Mascara through your lashes for a flirty fringe. The balm-in-mascara is made of 97 percent natural origin ingredients that are designed to lift lashes and make them look fuller and healthier.


7. Classic Neutrals

Neutral makeup, aka the no-makeup makeup look, will never go out of style. It’s extremely versatile, flattering and can be worn for every mood — especially for a romantic dinner date. Not to mention, it’s typically easier to execute than bright and bold makeup looks, making it harder to mess up. 


So, if you want to go down the classic, neutral makeup path, opt for a sultry yet sophisticated smokey eye and pair it with the L'Oréal Paris Les Nus by Colour Riche Intense Nude Lipstick. The hydrating lipstick comes in a number of stunning colors — from barely-there beiges to muted pinks and bold browns — that look beautiful on anyone, no matter your skin tone. 


8. Dewy Skin

If you’ve been spending more time than you should scrolling on TikTok, then you’d know that dewy skin has been front and center on the social media platform. And with Valentine’s Day falling smack in the middle of winter, there’s no better time to turn to hydrating formulas for a dewy makeup look. Just imagine how amazing your luminous-looking skin will appear against a candlelit backdrop during your date — trust us, your skin will thank you! 


In order to achieve that sought-after finish, the L'Oréal Paris True Match Hyaluronic Tinted Serum is a must in your makeup routine. Formulated with the skin-loving hyaluronic acid, this all-in-one tinted serum instantly brightens, evens skin tone and makes skin feel hydrated. As an alternative, you can reach for the L'Oréal Paris Paradise Water Infused Tinted Moisturizer


9. Smokey Eyes

A go-to for every type of date, smokey eyes are the gift that keeps on giving. Whether you want to keep things subtle or take your look to the next level, it’s a surefire way to turn heads and give your eyes some drama. For Valentine’s Day, in particular, consider incorporating a burgundy or fuchsia shade for a romantic twist. The L'Oréal Paris Colour Riche Pocket Palette Eye Shadow in Avenue Des Roses has everything you need to create a pretty-in-pink look


10. Cat Eyes

There is nothing more charming than a traditional cat eye. When done right, a perfectly drawn-out flick enhances the shape of your eyes while serving up some serious sass for an unforgettable winged eyeliner look. It’s a great way to usher in Valentine’s Day on an electrifying note and you can’t go wrong with giving this look a go. Reach for the L’Oréal Paris Infallible Flash Cat Eye Waterproof Brush Tip Liquid Eyeliner for a perfectly sculpted cat eye look. 


Editor’s tip: For a fierce upgrade, try the TikTok-approved reverse cat eye. Instead of it sitting on the upper eyelid with a flick at the outer corner, this winged look starts below the lower lash line and gets blended outwards with a small eyeliner brush.


11. Glowing Finish

If you want to embrace your inner angel, why not glow like one this Valentine’s Day? To do so, you’ll want to apply highlighter to the high points of your face for a natural, luminous finish. Pick up the L’Oréal Paris True Match Lumi Glow Amour Glow Boosting Drops and dab the product above your cheekbones, down the bridge of your nose, on your brow bones and cupid’s bow. You can even give your full face a gorgeous glow by mixing a few highlighter drops into your foundation or primer. 


Editor’s tip: Try also adding highlighter to the inner corner of your eyes. Perfect for those who want to try something new, this glowing touch doesn’t skimp on glamour. With a small makeup brush, give your eyes a beautiful accent with the L’Oréal Paris True Match Lumi Shimmerista Highlighting Powder


12. Graphic Liner

As proven on the runways of Spring/Summer 2022 fashion week, ’60s-inspired graphic eyeliner is set to be one of the biggest trends of the year. Similar to a cut crease, the retro look involves using eyeliner to draw a line in the crease of your lids. It’s a bold way to amp up the drama and make your eyes pop with a fun streak of color. Best part of all? You can use your imagination and draw any sort of graphic art your heart desires. Grab everyone’s attention with bright and neon hues using the L'Oréal Paris Infallible Pro-Last Waterproof, Up to 24HR Pencil Eyeliner.


13. Purple Blush

Move over, pink blush! In case you haven’t seen on your “For You” TikTok page, purple blush is having a major moment this year. But don’t let the vibrant hue intimidate you: Applying a small amount to your cheekbones makes the perfect statement and takes your natural flush to the next level. Try the L'Oréal Paris Age Perfect Radiant Satin Blush with Camellia Oil in Berry. Formulated with anti-aging ingredients, the blush has a creamy formula that instantly gives cheeks a healthy, radiant color with a satin finish.


14. Brown Lip Liner

Talk about a major throwback — brown lip liner is just another one of the many trends making a comeback again! Everyone from influencers and runway models to celebs is embracing this ’90s-inspired lipstick trend — and now you could, too. Elevate your glam this Valentine’s Day by pairing a matte lipstick, like the L'Oréal Paris Colour Riche Matte Lipstick in a nude color with the L'Oreal Paris Colour Riche Matte Lip Liner in a darker shade.


Editor’s tip: You can top it off with a coat of the L'Oréal Paris Infallible Pro Gloss Plump in Mirror to give it that glossy on-trend finish we mentioned earlier.


15. Monochromatic Makeup

Take some cues from Hollywood A-listers and welcome the wonders of monochromatic makeup into your repertoire! This look keeps your makeup simple by only relying on one hue for your eyes, face and lips. The end result is always undeniably pretty, and it's an excellent option for a quick and easy makeup look


Next: 17 Biggest Hair Trends Of 2022


 

Written by: Sophie Dweck, Photo Credit: Chaunte Vaughn