Genius®

Discover our Beauty Genius® tools and consultations and other experiences L'Oréal Paris has to offer. Easily experiment with Makeup, Hair Color, or find your Skin Care Routine, and more.

  • Hair Color Concierge

    Our live experts, online tools and resources are here to help you color with confidence and ensure beautiful results.

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  • Virtual Hair Color Try On

    Over 15 shades available in Hair Color

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  • Virtual Makeup Try On

    Over 15 shades available in Makeup

    Try On

  • Skin Care Hub

    Find your most effective at-home skincare routine

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  • Gift Shop

    Find the perfect gift from our carefully curated selection of top beauty favorites!

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  • Ingredient Library

    Learn about the science behind skin care

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